Tips and Trends

Use Selective Bursts of Color to Attract Trade Show Attendees

Tuesday, June 24, 2014

Property Solutions 1

Smart marketers use selective bursts of color to strategically draw trade show attendees’ attention exactly where they want it.

The benefit of these color accents is that prospects and customers look where you want them to look—and notice what you want them to notice. As a result, more attendees see—and remember—your message.

Property Solutions used this technique to draw attention to three key elements: its corporate ID, round halos drawing attention to its product demos, and the new car it was giving away.

  511 exhibit 3D Exhibits

5.11 Tactical drew attention to its legendary tactical gear by lining up its mannequin displays on a platform of its signature caution yellow. The result was a giant, glowing underscore highlighting the gear.

How do you use color to direct your exhibit visitors’ attention?

Exhibits designed by 3D Exhibits.      

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