Thanks to digital printing, exhibit marketers are no longer limited to stock selections for their trade show exhibit wall treatments. Any pattern, texture or image a marketer wants can be created digitally and then printed onto fabric, vinyl or laminate to create a custom wallpaper.
Here are six creative ways event marketers have utilized custom wallpaper patterns to raise the bar on their trade show exhibit designs.
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1. Tell a story about your brand. Merge's theater backwall is wallpapered with photos of Merge team members. This lets customers see the people who stand behind Merge's technology.
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2. Communicate what your products are. This housewares company created a custom wallpaper with whimsical oversized graphic images of their products. The result was a backwall that communicated exactly what the exhibitor had to offer--and drew attendees.
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3. Create brand ambiance. This exhibitor demonstrated that they are a brand that values fun by displaying framed images of their team members laughing and goofing off. Then, they took the fun a step further by wallpapering the structure with a tonal print of cartoon fruits and vegetables.
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4. Highlight a specific line or product. Magic Chef highlighted their limited edition camo-finish products by wallpapering a portion of its exhibit in camo pattern. This design treatment ensured that the limited promotion was noticed by attendees.
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5. Break up white space. Sometimes lots of open space looks great--an other times it just feels empty. Lustroware solved this dilemma with custom wallpaper of greyed-out illustrations of their products.
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6. Add visual interest. Tired of solid walls? Try a geometric pattern. The result can be lively and eye-catching.
Bonus: Three more examples:
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