If you’re tired of using “flat” video in your trade show exhibit, it’s time to add a little dimension—literally. Current technology is making it easier and more cost effective than ever to move your projections from a one-dimensional surface to pretty much anywhere you want them.
Curved surfaces, multiple planes, and over complex angles--your imagination is the only limitation.
Here are some of the inventive approaches we’ve seen on the show floor in the past several months:
1. Flow video from one plane to another. This projection in the Panasonic exhibit at Infocomm featured phosphorescent lava that flowed down from the ceiling and then spilled out onto the floor.
2. Create a domed ceiling. Or pyramidal or any other shape for that matter.
3. Define an entryway. The projections on this archway at Infocomm alternated color and texture like a kaleidoscope marking the entry to the exhibit.
4. Build an immersive mini-theater. This small dome at E3 housed demos of video from the exhibitor’s newest game.
5. Fabricate a globe. A crystal ball with internal projection is a great metaphor that tells everyone that your product is the future. Alternatively, this technique with world map footage will reinforce your global presence.
6. Bring a mascot, logo or demo to life. Christie demonstrated its projection mapping capability at Infocomm by bringing a wolf-head to life. This technology can also be used to bring your product or demo to life in three-dimensions rather than two.
Have you seen any multi-dimensional video applications on the show floor?
If you have, we hope you’ll share what you’ve seen.