Tracking and reporting the latest data insights and industry updates, these resources are designed to inform event professionals on what they need to pay attention to as the world opens up and how to deliver meaningful experiences in a whole new way as live events re-emerge.

‘The Trend’ -- Insights to Guide Your Event Strategy 

In this first issue of The Trend, we examine what we’ve learned, and how it’s informing our path forward as the event and trade show industry prepares for in-person experiences. Within the download, you’ll find updates on notable upcoming events, the elements expected to guide experiences in 2021, and more. The goal is to equip trade show and event professionals on all levels, with key resources and information, in order to be well-prepared for the path forward. 

Click here to discover The Trend!

The PULSE Survey Report -- Examining Where the Experiential Industry Stands 

What is the overall sentiment as we enter a new experiential era? Get the answer to this question and more in the PULSE Survey Report, which features research conducted by Sparks research partner Northstar Meetings Group on how event marketing professionals view the state of the trade show and events industry in 2021.

Within the PULSE Survey Report, you’ll find meaningful data and statistics conveying industry  perspectives on such topics as live events, industry planning perspectives, virtual and hybrid experiences, health and safety protocols, and so much more. The goal is to provide those in the experiential industry with the data and awareness they need to stay informed and plan their programs successfully -- and strategically -- in a post-COVID-19 era.

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Get The Trend and The PULSE Survey Report now to hone your 2021 event strategies and ensure you’re well prepared in an ever-changing industry landscape.