Tracking and reporting the latest data insights and industry updates, these resources are designed to inform event professionals on what they need to pay attention to as the world opens up and how to deliver meaningful experiences in a whole new way as live events re-emerge.
‘The Trend’ -- Insights to Guide Your Event Strategy
In this first issue of The Trend, we examine what we’ve learned, and how it’s informing our path forward as the event and trade show industry prepares for in-person experiences. Within the download, you’ll find updates on notable upcoming events, the elements expected to guide experiences in 2021, and more. The goal is to equip trade show and event professionals on all levels, with key resources and information, in order to be well-prepared for the path forward.
The PULSE Survey Report -- Examining Where the Experiential Industry Stands
What is the overall sentiment as we enter a new experiential era? Get the answer to this question and more in the PULSE Survey Report, which features research conducted by Sparks research partner Northstar Meetings Group on how event marketing professionals view the state of the trade show and events industry in 2021.
Within the PULSE Survey Report, you’ll find meaningful data and statistics conveying industry perspectives on such topics as live events, industry planning perspectives, virtual and hybrid experiences, health and safety protocols, and so much more. The goal is to provide those in the experiential industry with the data and awareness they need to stay informed and plan their programs successfully -- and strategically -- in a post-COVID-19 era.