Exhibit rental is on the rise.
EXHIBITOR Magazine reports that the number of companies using custom rental for at least some of their shows has increased 32% in the past three years—with 37% of survey respondents renting an exhibit at one or more shows per year. Despite this growth, custom exhibit purchase remains strong, with 88% of companies still owning an exhibit. Other interesting statistics from the survey:
- Of respondents who have refurbished an exhibit in the last year, 87% feel it was worth the investment.
- 48% of respondents have rented an exhibit at some time.
- 70% of companies own two or more exhibits.
- 12% of respondents don’t own any exhibits.