Tips and Trends

3D Exhibits’ Michael Seymour Shares Techniques to Turn Exhibit Audits into Results at HCEAConnect

Wednesday, August 02, 2017


Can a trade show exhibit audit help improve your trade show marketing results? The 3D Exhibits marketing team says: ABSOLUTELY.


Our own Michael Seymour will be sharing tips and best practices for getting the most out of your trade show audit two weeks from now at HCEAConnect. His session, “Audit + Action=Results,” will use case studies to demonstrate how 3D Exhibits’ clients have used audits to drive new custom trade show exhibit designs and fine tune the performance of their exhibits.

For exhibit marketers who like to quantify their results, Michael will explain how to convert the observations obtained from an audit into quantified data that can be used to compare your company’s trade show marketing performance against the competition—and even to track your improvement from show-to-show. He’ll even share how to take the same procedure and apply it to measure the value of the promotions and sponsorships available to you at a particular show.

Michael will present “Audit + Action=Results” on Tuesday, August 15 at 10 a.m. HCEAConnect will be held August 13-16 at the Hilton Chicago. For more information on HCEAConnect, visit the HCEAConnect website.

If you’d like to learn more about how an exhibit audit can improve performance and quantify your trade show results, shoot me an email at ngenarella (at) 3DExhibits (dot) com.

And if you’re attending HCEAConnect, we hope we’ll see you at HCEAConnect VIP Powered by 3D Exhibits. All attendees will be treated like the VIPS they are. Prepare to enjoy music, food, networking and spectacular city views at premiere Chicago nightlife destination, ROOF. HCEAConnect VIP Powered by 3D Exhibits is free to all registered HCEAConnect attendees and will take place from 6 - 9 p.m. on Monday, August 14.


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