Different Approaches, Different Audiences
Wells Fargo 2023
Wells Fargo collaborated with 3D Exhibits to make a significant impact at both the Grace Hopper and AFP events, tailoring their exhibit strategies to the distinct audiences. At AFP, the focus was on a polished and established image, while at Grace Hopper, the approach was fun, and tech-forward. This showcased Wells Fargo's keen understanding of audience identification and recognition. They went beyond by offering custom laser-engraved luggage tags and pens, demonstrating their commitment to supporting the next generation of women in technology.