Virtual Job Sites Extend Product Information Beyond Live Events
In the absence of live, in-person, traditional events JLG was determined to deliver an immersive virtual experience representative of their status as the innovative leader in Access Equipment. The overall experience was developed with the end-user in mind, positioning visitors in a familiar job site office trailer at the start for ease of navigation. Four separate job sites opened with a custom animation sequence to orient the visitor in the space, setting them up for deeper exploration. Upon connecting with the actual equipment - the user interface opened deeper learning channels such as product videos, technical spec sheets, and animated 360 viewers of the equipment. Throughout the experience each subsequent job site was launched in stages to drive traffic back to the experience and increase overall metrics, ROI, and ROO.