Suspended acrylic butterflies, a 10-foot central garden tree, and a sweeping 34-meter header set the spatial tone for SK Pharmteco’s 112′ x 30′ island at CPHI Frankfurt 2025. Designed around the client’s butterfly brand identity, the exhibit guided attendees through a linear journey from two reception points into communal hangout areas, then into four fully enclosed private meeting rooms. Pillowcase fabric structures, SEG graphics, LED lighting, frosted colored acrylic panels, and live florals layered texture and warmth throughout the space. Interactive touchscreens embedded in the garden let visitors explore SK Pharmteco’s business units at their own pace.