At CONEXPO-CON/AGG 2026 in Las Vegas, Manitowoc Crane’s 160′ x 130′ exhibit converted an outdoor footprint into a climate-controlled destination that guided attendees through a structured journey. A dedicated viewing deck showcased a new crane model at the center of the space, while a retail shop, terraces, and private conference rooms surrounded it. A charitable basketball activation and custom tables built from crane boom components brought the brand into every corner of the floor. A VIP speakeasy, accessed through a hidden door inside a Pepsi machine, became the defining moment of the show.