At VMX 2025, Merck Animal Health captivated attendees with an immersive, art-inspired exhibit that blended technology, creativity, and engagement. The 30’x60′ exhibit featured a striking overhead installation of metallic bubbles and a guided, one-way journey that led visitors through interactive presentations on Merck’s latest innovations. A standout attraction was the AI-generated pet portrait station, where attendees eagerly waited to receive personalized, pop-art-style images of their pets. This memorable takeaway combined fun with cutting-edge tech. The exhibit’s thoughtful design and experiential elements perfectly aligned with VMX’s “Festival of the HeARTS” theme, leaving a lasting impression on the 30,000+ veterinary professionals in attendance.