At EMS World 2025 in Indianapolis, ZOLL unveiled a fully custom, patient-first exhibit designed to shift the conversation from individual products to a complete continuum of care. The 40×40 island centered on an immersive, walk-through tunnel that placed attendees inside a realistic EMS-to-hospital scenario, with each station highlighting a different solution where the actual product was revealed through transparent OLED touchscreen digital demos. The experience was intentionally hands-on and modular, balancing the tunnel with adjacent one-on-one demo areas where ZOLL reps could tailor conversations to specific needs. Throughout the space, reconfigurable workstations, layered SEG fabrics, and integrated lighting allowed the environment to flex for future shows and footprints, reinforcing long-term program value.