Spanning a multi-show program that includes AO, AAOMS, AAP, AAO, and Lab Day Chicago, Straumann Group’s exhibit strategy showcases its refreshed brand identity and product innovation through a flexible, high-impact presence across exhibit sizes ranging from tabletops to 30’x50′. Leveraging an owned inventory of over 200 Beamtrix modular panels, 3D Exhibits transformed each footprint into a unique architectural expression while maintaining brand consistency and efficiency. Key highlights across the program included custom RFID-enabled demos, 3D hologram fans, Clear LED walls, and interactive tables that brought to life themes such as implant versatility, integrated digital workflows, and advanced dental production technology. At AAOMS, a guided linear layout led attendees to a central core experience focused on the Straumann Integrated Digital Platform, while at Lab Day, the spotlight was on their printers and mills. Each activation was tailored to specific audience goals and messaging, giving Straumann’s teams a scalable yet engaging platform to reinforce their leadership in dental technology across North America.