3D Exhibits partnered with PayPal to launch PayPal Open at NRF 2026, and introduce its AI-driven commerce capabilities through a bold, custom, modular exhibit. The experience centered on a presenter-led AI activation that transformed abstract technology into a relatable purchasing journey, supported by rotating content, live product demos, and flexible meeting spaces. Transparent LED, large-scale architectural gestures, and forward-facing visuals created strong aisle presence, while clear zoning ensured smooth attendee flow. Designed and delivered within a seven-week timeline, the space helped position PayPal Open as a credible, forward-looking platform for modern retail.