At ASCO 2025, Guardant Health set out to redefine how digital storytelling meets the exhibit experience—turning a static trade show presence into a fully immersive brand experience. The centerpiece of the environment was a massive 36-foot 360-degree LED ring, its seamless video content synchronized with dynamic theatrical lighting to create a sense of movement and energy across the booth. Inside the halo, sculptural wave ribbons shimmered with cascading light, reinforcing the theme of constant innovation. Below, six custom LED towers and a commanding main video wall delivered educational and brand-driven content in a cinematic format, while integrated hospitality and meeting zones offered comfort and connection in equal measure.