
Merck Animal Health
At ProMat 2025, Bobcat teamed up with 3D Exhibits to create a space that felt as tough and confident as the brand. The 80’x30’ exhibit immediately impacted with a bold, edge-lit overhead structure showcasing dynamic LED content—drawing eyes from across the show floor. Products were displayed at angles to give them a sense of motion and importance, while circular seating pods softened the space and invited quick, casual conversations. Clean lines, powder-coated metal, and custom graphics gave the exhibit a polished look. It was a space designed to feel powerful, approachable, and unmistakably Bobcat.