

Adyen at NRF
European Elegance Meets Innovation
Adyen’s 30’ x 50’ exhibit at NRF 2025 reflected their European roots with a sleek, sophisticated design that maximized openness, flow, and attendee engagement. Guests were welcomed at a central entrance with coffee service before exploring three interactive demo areas showcasing Adyen’s terminals and software in real-world retail scenarios featuring brands like Le Creuset, Estée Lauder, and ON Footwear. The space also included two private conference rooms, a cozy meeting nook for informal discussions, and a theater with an LED monitor for larger presentations. Custom-built elements, polycarbonate window panels, and precisely matched green accents seamlessly integrated branding into the modern design, creating an inviting and memorable experience.
- Fabrication
- Project Management



