Tips and Trends

Trade Show Exhibit Design Trend: Texture is the New Black

Thursday, September 27, 2018

Printing on tension fabric has enabled trade show marketers to design exhibits that use unique textures to stand out on the show floor.

One of our clients, (whose PR department asked we withhold their name) used this approach to shine at a recent show. The 90’ x 110’ exhibit drew its inspiration from the architectural world.

This company liked the look of permanent structures with a woven façade—architecture that would convey the company’s high-tech capabilities as well as its commitment to nurturing patients back to health.

Our 3D Exhibits design team knew that actual woven façades would be too heavy, fragile, and expensive to ship and install to be used at a trade show. Instead, they engineered lightweight fabric architecture that mimicked high-end permanent structures—for a fraction of the cost.

The final structure took the form of a 24’-high curved wall which enclosed the Innovation Pavilion, a showcase of new products. The woven texture captured attention and metaphorically conveyed that our client helps patients weave their lives back together again.

 

What sort of unique texture would set your trade show exhibit apart?

 


 

 

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