Tips and Trends

Trade Show Exhibit Design Trend #18: Unusual Angles

Tuesday, September 19, 2017

If you hurry, you can be one of the first exhibitors to take a new slant with your custom trade show exhibit display. Literally. There are 356 angles that exhibit structures, walls and components can sit at other than horizontal and vertical—and a wide array of these angles are now finding their way into custom trade show exhibit design.

The benefit of not limiting your exhibit to the expected 90-degree and 45-degree angles is that oblique angles (not a right angle or a multiple of a right angle) add visual tension and motion to a structure. This draws the eye—which is, of course, exactly what you want your exhibit to do.


Here are some of 3D Exhibits’ favorite applications of oblique angles in custom trade show booths:

1. Top-heavy or leaning object. (Photo above). Walls that get wider as they go up create an off-kilter feeling—which is accentuated by the cantilevered canopy. The result is a structure that demands a second look as attendees feel compelled to make sure it isn’t going to fall over. (Exhibit design by 3D Exhibits)



2. Irregular geometry. Our eyes are trained to expect the built world to be made up of rectangles, triangles and repeated regular polygons (all sides are the same length). By changing up a shape from regular to irregular (the sides vary in length), you create an unexpected geometry that once again, draws attention. This technique can be used as part of an overall structure—or as a detail at individual demo stations or elsewhere in your exhibit. (Exhibit design by 3D Exhibits.)



3. Not quite right. Using the outline of a common object—in this case a house—but changing up the proportions and angles just a little creates dynamic energy. This approach is perfect for creating an eye-catching entryway or sculptural statement piece in your exhibit.



4. Forced perspective. By sloping the walls of this house structure toward one another as the structure recedes, the exhibitor has created the illusion that the structure is larger than it is. It also added a fun, play-house ambiance—and it certainly made the structure a lot more interesting to look at.



5. Obtuse angles. By positioning these monolithic supporting walls at angles that are greater than 90-degrees to one another—and by sloping the connecting headers slightly downward (forced perspective)—this exhibitor created the illusion that its already large exhibit is even larger.


How have you seen unusual angles used on the show floor? We’ve shared a couple more examples that we’ve seen below.





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