The best way to describe trade show exhibit design in 2017 is diverse. The 3D Exhibits team attended hundreds of shows across pretty much every industry—and no matter where we were, we found new and creative exhibiting solutions.
Here’s a recap of our top 20 trade show exhibit design trends of 2017.
Trend #20: Hanging and Pendant Light Fixtures
From adding ambiance to spotlighting products, trade show exhibitors became increasingly creative in their use of hanging and pendant light fixtures in their exhibits.
Trend #19: Supersized Product Models
Nothing makes it clearer what your flagship product is than putting a larger-than-life model of the product in your booth. This technique works especially well if you’re trying to
make a very small product stand out.
Trend #18: Unusual Angles
A literally out-of-the-box approach to exhibit components is to cast right angles and parallel edges aside for a more divergent selection of angles.
Trend #17: Suspended Elements
When exhibitors put the airspace above their exhibits to good use,
the result is eye-catching and traffic-stopping.
Trend #16: Central Sculpture
Locating a large, sculptural element at the center of your exhibit is a guaranteed way to entice visitors to leave the aisle and enter your exhibit.
Trend #15: Translucent Walls
A growing number of exhibitors looked to sheer walls to define their exhibit or conference room—while still allowing attendees to peek inside from the aisle, or look outside from within.
Trend #14: Custom Wallpaper
Thanks to digital printing, exhibitors are creating their own custom wallpapers. We’ve seen everything from softly screened logo marks to photos of the company’s customer care team.
Trend #13: Industrial Loft Style
Borrowing elements from the visual language of the industrial loft space results in an exhibit with a chic, urban vibe.
Trend #12: Gateways
Formal entrance structures make a strong statement and speak to an exhibitor’s stature in their industry.
Trend #11: LED Surfaces
2017 will be remembered as the year when brands really started to use digital content as an architectural feature. Thanks to products like Christie Tiles, LED displays can integrate into virtually any surface in your exhibit in the size, shape and configuration of your choice.
Trend #10: Imaginative Product Demos
The best in-exhibit demos are visually intriguing enough to double as booth attracts and dynamic enough to prove your claims about your product. Best practices include the integration of motion, hands-on participation, gamification and a touch of surprise.
Trend #9: Create Art From Your Product
High-end paper, cabinet knobs, seatbelts, window frames, and Nespresso capsules are just a few of the products we saw artfully arranged and presented in 2017 (featured above, Neenah showcased its premium papers by transforming them into artful paper flowers).
Trend #8: Texture
Trend #7: Please Touch
Exhibitors used increasingly creative means (including gamification) to engage attendees hands-on with their products.
Trend #6: Recessed Product Display
Exhibitors with small products turned to recessed displays to make their products stand out.
Trend #5: Multiple Floor Treatments
From changes of color to complete changes of material—many companies used flooring changes to define spaces within their exhibits, highlight key products and areas, and improve wayfinding.
Trend #4: Baffled Ceilings
Exhibitors employed baffled ceilings to create a more defined and intimate environment—without the cost and bulk of creating an actual ceiling.
Trend #3: Halo Lit Signage
Halo-lit signage was employed to attract attention in markets from medical to housewares.
Trend #2: 2D to 3D
A large-format 2D graphic supported by 3D props was the go-to solution when the environment an exhibitor wanted couldn’t be created cost-effectively within an exhibit.
Trend #1: Tablescaping
The biggest exhibit design trend our 3D Exhibits team members spotted in 2017 was tablescaping—i.e product storytelling articulated through artistically arranged table-top displays of multiple small elements.
Did we miss anything? If we did, drop us a note so we can add your trend to our list for 2018.