For target trade show audiences who like to compete, having a game show/multi-player quiz in your booth can be the perfect attraction. It draws a crowd and engages your attendees with the fun of vying against one another—all while delivering product fun, fast-paced product education.
Nine tips to maximize results:
- Set a fun tone, keep the energy level high, and keep the audience engaged by using a professional MC.
- Entice participants with a small gift for playing—as well as a slightly nicer prize for the winner.
- Draw attention with a large overhead monitor and sound system that allows both players and observers to see (and hear) the game in progress.
- Support your game with a crowd gatherer/facilitator. This person can organize and orient participants, help draw observers, give out prizes, and help keep things on track.
- If you locate your game inside your exhibit, keep your exhibit sight lines open so people see the it from the aisle. If people can't see your attraction in action, they won't know its there and participation will suffer.
- If you locate your game along the aisle, create a conversion strategy to entice people watching or taking the quiz to enter your exhibit. This could be having exhibit staff approach attendees and invite them in, or announcing a reward or gift for participation in your booth demos.
- Streamline the participant response mechanism by having players select their responses on individual iPhones or iPads.
- Keep the quizzes ongoing with just short breaks between runs to keep the momentum going.
- Maximize your investment by finding other ways to use your technology. Consider using the quiz at other shows or on your website. Or perhaps its something sales can load onto iPads and use in the field…
