At the end of the year, the 3D Exhibits team likes to quickly take a look back to recognize the notable trade show exhibit design approaches we've seen. Here are five examples of design that communicates a brand message.
https://youtu.be/xXhQYWQh7vY
1. It's one thing to say you create automations that mirror the way live things move and function—but Festo shows it with this tank of man-made (but incredibly life-like) jellyfish.
2. FireEye, an IT security company, visually communicated that it puts its customers "in the protection zone" by creating a protection zone in its exhibit. This was accomplished by suspending a ring structure over the exhibit and mirroring that ring with a raised and halo lit circular floor platform. I don't know about you, but I can't look at this without thinking "Beam me up, Scottie."
3. PolyVision's upside down desk display let everyone know that it's turning the education market upside down.
4. Garden of Life is serious about organic gardening and natural products. At Natural Products Expo, its supersized garden tools and watering can made that perfectly clear.
5. Hill's made sure veterinarians understood that its metabolic weight loss products work not just in the lab—but at home—by creating an exhibit that looks like a suburban home.
What are some of your favorite examples of trade show exhibit design that articulates a brand message?
