Dimensional direct mail pieces stand out and make an impact on your trade show exhibit prospects. And, a strong integrated marketing campaign is a great way to reinforce your trade show exhibit design and marketing strategy.
But wait, you say. I can't afford to send out a creative, three-dimensional piece to the entire pre-show attendee list.
Well, we never said you have to—or even should—send an expensive marketing piece to everyone.
Rather than spend thousands of dollars to reach every attendee, try spending a few hundred dollars on just your most important prospects. Your VIPs (Very Important Prospects). This can take place either pre-show or post-show—depending on which approach will better support your objectives.
Send your VIPs something targeted and memorable—that consistently reiterates the messaging of your trade show exhibit design—and it's likely that you'll make the impact you desire.
The marketing team here at 3D Exhibits leveraged direct mail to continue the dialog with a couple dozen VIPs we met in our own booth at EXHIBITOR2014. We invited them to grow with us via a 6-inch cardboard tube filled with a clay pot and flower seeds that arrived shortly after the close of the show. We also used the contact to reiterate our show theme: "Let the Journey begin."
Our campaign was so good that EXHIBITOR Magazine included it in a recent feature article on outstanding direct mail pieces.
But did it work? You ask.
Absolutely. We're not saying it was just the mailer, but within 9 months, 17% of those VIPs had been converted to RFPs.
If you're curious what our marketing department can do for you—shoot me an email at ngenarella@3DExhibits.com. We'd love to help.
