Interactive games increase the length of time trade show visitors spend in an exhibit and increase their engagement with your message.
CUNA Mutual Group used this tactic to nearly double its leads at CUNA's America's Credit Union Conference. The company had a simple point to make: Its products DEFEND or PROTECT their credit union customers' interests.
The game worked like this: Staffers invited visitors to pick a common industry risk—such as turnover of top talent or emerging risks and fraud. As the visitor touched their chosen number, a question appeared. The attendee then selected a "defensive play" to combat the risk.
Once the play was selected, a pop-up box informed the player "That's right!" or asked them to please try again. After the correct answer was selected, more information on that "Play" appeared on the screen.
CUNA Mutual Group developed three full sets of questions to keep the game fresh. Everyone who played received a great gift—an imprinted stadium blanket.
Other elements of the integrated trade show marketing program (created by the 3D Exhibits marketing team) included a pre-show eblast, temporary landing page, carousel ad, print ad, theme exhibit graphics, and post-show email.
Trade show exhibit design by 3D Exhibits.
