Our 3D Exhibits Team is really proud of the trade show exhibit design and management work we've done with FutureCeuticals. It's a great example of how to merge new and existing components to improve traffic flow and function. And we're proud to say that the exhibit has earned three exhibit design awards:
- 2018 Stevie American Business Award. Best Exhibition Display, Bronze
- Astrid Awards 2018. Excellence in Design, Honors
- Communicator Awards 2018. Trade Show Exhibit, Award of Distinction
Background
FutureCeuticals is a leader in the research, development, and manufacture of fruit, vegetable, and grain-based nutritionals offering creative solutions for consumer health and wellness products. They exhibit at IFT, Supply Side West and Natural Products Expo West.
When FutureCeuticals first came to us, their biggest concern was making their space more intimate so they could do a better job of building relationships and educating their customers and prospects. Because of FutureCeuticals' unique position at the intersection of science and the consumer products industry, the specifics behind the products in FutureCeuticals' extensive portfolio require in-depth conversations. At the same time, the booth had to be left somewhat open to help encourage attendees to enter from the aisles.
They also wanted to retain a visual connection to their agricultural roots and deliver their scientific research and development solutions in a memorable way.
Solution
We achieved a "best of all worlds" solution by leaving FutureCeuticals' 30' x 30' exhibit completely open on two sides, using existing wall/ceiling components to enclose the back, and using translucent fabric (with custom leaf graphics) to physically close in the third side. The leaf patterns on the translucent graphic referenced FutureCeuticals' agricultural roots and created intimate meeting spaces without imparting a "closed in" feeling.
FutureCeuticals used these quiet alcoves to entertain and educate visitors. The leaf print translucent fabric was repeated in the private meeting room, providing visual continuity when deep conversations moved into the interior of the booth.
Interactive touch screens located in the exhibit engaged attendees and delivered product messaging in a memorable way. Wood finishes and plants used as accents further reinforced FutureCeuticals' agricultural roots.
