sales meeting

A great sales meeting is targeted, authentic and exhilarating. 3D Exhibits' event partner, Plexus, knows how to create sales meetings, users group meetings and customer events that are memorable, motivational and that drive results.

Five tips to create engaging and memorable sales meetings from Joe West at Plexus:

  1. Match the content and tone of your sales meeting to the current business climate. How are things going for your company? Is it rough going, happy days—or time for a turn-around? Whatever the case, the tone and themes of the sales meeting or user group meeting and activities—from keynotes to team-building—should correspond.
  1. Respect the company culture. The ideal communications strategy will be a call to action that coincides with company culture. In other words, language like "ripped up and stomped on our competition" probably isn't the right language for attendees from a company with a consultative, soft-spoken culture.
  1. Start with a big wow or laugh. Whether they admit it or not, pretty much everyone likes a little bit of a flash paired with a surprise. A great way to do this is to tie your opening video or live performance with your executive reveal. Think CEO flying in from the ceiling or appearing in the middle of a flash mob.
  1. Give attendees opportunities to be heard. Attendees will be more engaged if they feel they have a voice. Consider a "we're listening" booth where they can share their suggestions and complaints. Or create a thought bubble or social media display where participant's insights and ideas are projected where everyone can view them.
  1. Keep the momentum going after the sales meeting. Reinforce your messages by reaching out to attendees at least one more time after they have returned home. Send something fun—like an inside catch-phrase from the event or a video clip of the most poignant moment.