We get it— trade show measurement can be daunting. It’s like standing at the bottom of a mountain and looking up to the top. That’s why our own Michael Seymour and Stephanie Coupland have teamed up to break measurement down for you. Measurement: Climbing the Mountain will simplify the topic and provide you with the information you need to reach the peak of successful measurement.
HCEAConnect attendees will learn why trade show measurement is so important through a series of case studies. Using a step-by-step approach, attendees will learn how to:
- Develop quantitative goals for their programs
- Identify best metrics for their program’s performance
- Select the measurement tools and resources that deliver relevant metrics
- Create a measurement strategy
Michael’s extensive experience in healthcare marketing combined with Stephanie’s fresh, millennial approach promises a session that will leave you feeling energized and ready to tackle your own measurement mountain. This session starts at 2 p.m. on Monday, August 19. Visit www.hcea.org/hceaconnect for more information and to register.
While you’re at HCEAConnect, join us at LIV—Miami’s hottest nightclub—for HCEAConnect VIP Powered by 3D Exhibits. Our exciting VIP experience, filled with food, music, and networking, runs from 6:30-9:30 p.m. on Monday, August 19 and is free to all registered HCEAConnect attendees. More information to come!