Tips and Trends

3D Exhibits to Demonstrate “Ideation Calibration” at EXHIBITORLIVE!

Tuesday, February 13, 2018

What could you accomplish if you had a clear direction for your trade show marketing program? One that your entire team was aligned with—including management?

We think the sky’s the limit, so we’ve created an experience for the trade show floor at EXHIBITORLIVE! that is designed to get you there.

We’ll be hosting two Ideation Calibration Workshops at EXHIBITORLIVE! on Monday and Tuesday—and one workshop on Wednesday. Limited to ten attendees, these sessions will demonstrate a process trade show marketers can use to identify where their brand is today, where it needs to be, and how to bridge the gap in between. You’ll leave the workshop ready to conduct an Ideation Calibration Workshop at home for your own company.

Nicole Genarella, our executive vp of sales and marketing, describes Ideation Calibration as brainstorm meets brand review meets vision summit. “The results of the Ideation Calibration Workshops we’ve conducted for our clients have repeatedly delivered Real Results,” says Nicole. Participants gain an understanding of what trade show marketing strategies work best for their company and leave with a plan to elevate their exhibit marketing program to the next level. They also improve their ability to clearly communicate their needs to their agencies.

If identifying new solutions is part of your EXHIBITORLIVE! agenda, you can also sign up to attend one of our Expert Meetings. You’ll sit down with a 3D Exhibits expert to discuss Real Solutions to your biggest exhibiting challenges. “People will leave with ideas for Real Solutions that will generate Real Results,” says Nicole.

In addition, 3D Exhibits will give away one free Ideation Calibration Workshop to be conducted in the winning EXHIBITORLIVE! attendee’s own facility.

EXHIBITORLIVE!, the trade show for trade show and corporate event marketing, will be held February 25-March 1 at Mandalay Bay Convention Center in Las Vegas. 

Visit us at EXHIBITORLIVE! booth #1433.

Reserve your spot in an Ideation Calibration Workshop or Expert Meeting, enter to win an Ideation Calibration Workshop—or learn more at



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