The competition may be tough, but it is possible to stand out on the trade show floor. Just be innovative with your booth design, implement guerilla marketing or stage a formal product unveiling in your booth—and you'll quickly draw the attention you seek.
Here's how:
1. Cause a ruckus outside the exhibit hall. Guerilla marketing is still underutilized at most trade shows. And that means big opportunity. Make sure people notice your company by creating a street team of enthusiastic young people wearing your corporate color. Then give your team something interesting to do (like spell out your company name) or carry (like giant balloons) and you'll draw the attention you desire.
Click here to see another example of great guerrilla marketing.
2. Unveil new product in your exhibit.
Nothing draws attention like a mystery. And nothing creates a mystery like an object cloaked in a drape.
Best practice is to have your draped product visible from the aisle when the show opens to generate curiosity. When people approach for a closer look, invite them to return at a set time to witness your scheduled unveiling. Pair this with an eblasted pre-show invite to your unveiling, and you are likely to find a sizable crowd in your booth for your event.
Click here to see an example of a large, in-booth new product unveiling.
3. Design something very visible and highly unexpected. Don't underestimate how powerful an element of surprise can be in drawing attention to your exhibit. Stop people in their tracks by incorporating something unexpected into your exhibit design. Think unusual shape or structure, supersized iconic element, or the thing your product is turning upside-down actually hung upside-down over your exhibit.
Click here to learn more about this project.
What have you done to draw attention to your booth?
