Overhead Elements Highlight an Interwoven Family of Solutions


GAFS’s newly launched exhibit connects its business units under one roof using an overhead ribbon and reflected carpet floor inlay. Business units are defined though overhead LED video and floor lighting indicating unique areas of engagement. The architectural elements, integrated branding, and live presentations supported the overall theme of Transformation. A large portion of the space is relegated to live demonstrations of product installation, specifically GAF’s groundbreaking Timberline Solar™ roofing system. Education presentations were presented in a classroom setting and broadcast to a screen in the demo area. Theatrical lighting and integrated audio created a truly immersive experience.

Building Materials
IRE 2022 (International Roofing Expo)
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