Exhibit Elements Bring Marketing Campaign To Life

GAF IRE 2019

GAF’s new advertising campaign uses its signature “square” as a window, offering a peek into very human experiences: a family eating dinner, a doctor treating a patient at the hospital, a mother putting her baby to sleep. Square exhibit elements and lifestyle graphics brought consistency to this messaging and tied it all together to portray GAF as a warm and caring brand. 

International Roofing Expo
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