Lighting is Everything

Ethicon’s custom 30x30 exhibit at ASMBS aimed to promote new Bariatric Surgery products using demos and AR experiences. Inspired by MEDTECH branding, the design featured double-sided demo kiosks and a large monitor for engaging presentations. The booth incorporated a fresh and hi-tech look using new branding colors, lighting, materials, and striking elements like halo-lit logos and a “neon-look” LED sign with embedded moss, symbolizing sustainability. The VR interactive game was a technological highlight, attracting continuous booth traffic and enhancing engagement. The event successfully showcased Ethicon's commitment to innovation in medical robotic surgery.