RFID Tracking Paints Detailed Attendee Picture
Dell Technologies Client Solutions Group used RFID tracking to gain better insight into who visited its exhibit and which activities/products the attendees engaged with. Each attendee received an RFID badge that was uniquely synced to them. Sensors located around the booth tracked attendee movement and collected hundreds of data points. This data enabled Dell to make informed decisions to improve its exhibit’s performance.
Computer Software, Computer Hardware
Dell Technologies World
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