Bold Presence WOWs Attendees
Antech wowed the veterinary industry with its new branding and dramatic exhibit environment. Designed and curated shapes, materials, images, and experiences articulated both Antech’s innovative approach to animal health and its deep love of pets. The tall, purple mesh header served dual purposes: it broadcast Antech’s new brand across the show floor (Brand agency: Gershoni) and functioned as a threshold to the Antech experience. Once the attendee walked past the threshold, the exhibit interior transported them into a sunny dog park. Attendees were delighted at the sight of happy pet lovers frolicking with their dogs and trees waving in the breeze (via the large LED wall).