IBM Watson Health used dynamic lighting and digital assets to create a high-tech and data-focused environment filled with movement and ambience. Two word walls acted as attract mechanisms. These 12 foot by 12 foot walls had relief-cut letters that illuminated to spell out words such as “patient centric,” “streamlined workflows,” and “deep learning,” that describe the characteristics of the IBM Watson Health brand.
Creative/Exhibit Design, Technology
The Radiological Society of North America’s Annual Conference (RSNA)