Tech-Forward Exhibit Commands Attention

Introduction

 

IBM Watson Health used dynamic lighting and digital assets to create a high-tech and data-focused environment filled with movement and ambience. Two word walls acted as attract mechanisms. These 12 foot by 12 foot walls had relief-cut letters that illuminated to spell out words such as “patient centric,” “streamlined workflows,” and “deep learning,” that describe the characteristics of the IBM Watson Health brand.

 

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