Guardant Health
At NRF 2026, 3D Exhibits partnered with Adyen to deliver a high-impact, double-deck experience that reflected how enterprise retail decisions actually happen. The space combined customer-driven activations with live demonstrations of Adyen’s payments platform, including a Joe & The Juice coffee bar powered by real-time ordering technology, a LIDS custom hat experience with on-site embroidery, and a terminal wall featuring 70 synced devices for live brand-switching demos. High-energy engagement was intentionally anchored to the main floor, while private and climate-controlled meeting spaces above supported focused conversations and deal-making, creating a balanced environment designed for both momentum and outcomes.