trade show exhibit design trend 3D Exhbits

Trade show marketers want to immerse visitors in their brand. Place them in an enclosed space and turn them into a willing Brand Captive—if you will. At the same time, they don't want the space to feel claustrophobic.

Is it possible to do both at once? Create a brand-enclosure without making people feel enclosed?

"Absolutely yes," says Jeff Bartle, chief creative officer for 3D Exhibits. "It just takes a little design ingenuity.

Two Ways To Create Enclosed Yet Spacious Trade Show Exhibits

1. Louver Wall. The approach used in the Audi exhibit above uses a louvered wall and ceiling to visually enclose the space—creating a complete brand immersion of color, light and form inside. From the outside, the space is completely open on two sides, with the other two blocked physically but not visually. "From a distance, it looks like a solid structure. But because there is a good four feet of space between the louvers, people standing next to the booth can see right in—our out," says Bartle.

enclosed spacious trade show exhibit design

2. Inside Outside. For EXHIBITORLIVE2015, 3D Exhibits created a cozy environment by dividing a 20'x30' space into four meeting areas. "We staggered the walls and used changes in finish, texture and color on both the walls and ceilings to create separate rooms and add visual interest—without using any physical dividers between the individual spaces," says Bartle. These included wood, custom-patterned laminate, and even faux grass.

An LED sky mural—which featured moving clouds, butterflies and an occasional hot air balloon created the illusion of expanded space—as did the use of translucent panels for a couple of the wall segments.

trade show exhibit design trend