Tips and Trends

Trade Show Exhibit Design Trend #2: Utilize 2D Images to Enhance 3D Space

Tuesday, July 11, 2017

 

 

You want to showcase your product in the environment where it’s used, but that’s not possible to do cost-effectively inside of a trade show exhibit—or is it?

Large-scale graphic photo murals make it easy and affordable to create vignettes and environments on the show floor. Just add a few props and you can create virtually any environment on the show floor—from the beach to outer space.

The benefits of this approach include:

  • Create the illusion of a larger, roomier, deeper space.
  • Show things that can’t fit in an exhibit physically.
  • Add context to your brand and product story.
  • Articulate your story without words.
  • Make it easy for visitors to envision your product being used by their customers.

Examples:

Outdoor living. (Photo above) Amcor stood out from other Pack Expo exhibitors by creating environments that showcased rooms where products sold in its plastic packaging can be found. Patio furniture, a gazebo, and grill were all it took to compliment this photo of a backyard pool and show off all of the food products related to barbecuing that are sold in Amcor packaging. In addition to this pool and patio scene, the Amcor exhibit included a kitchen, a living room, and a bath/laundry room. (Exhibit design and fabrication by 3D Exhibits.)

 

 

Spacious conference room. This trade show exhibitor transformed an 8’ x 8’ conference room into a spacious kitchen work area. Props supplementing the photo mural included a kitchen dinette set, houseplants, framed art on the walls and a bowl of fruit.

 

 

 

Operating theater. How would this medical device fit into an actual medical environment? By adding a photo mural to its display, this healthcare company made the answer obvious to trade show attendees.

 

 

The inside story. This engineered log home may only be 12” deep—but thanks to photo murals, you can still see what the ceilings, beams and other interior surfaces look like. This effect was created by mounting photo murals of a cabin interior behind the each window.

 

 

 

Product origin. Even if you didn’t see Totally Bamboo’s signage, the bamboo forest photo mural makes it immediately clear that every item in the exhibit is fabricated from bamboo.

 

 

 

Moving mountains. Even something as massive as a mountain range can be adapted into exhibitry using photo murals.

 

How are exhibitors at the shows you attend using photo murals to enhance their exhibit designs?


 

 

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