Comfortable, calming, and distinctive are just a few of the positive design attributes boutique hotels employ to make visitors feel at home. They're also attributes that can transform a trade show exhibit into an oasis where prospect and customers feel welcome and relaxed. The benefits include improved visitor draw, greater likelihood of engagement and increased dwell time.
7 Boutique hotel tactics that will trade show booth results:
1. Nuanced finish materials. Boutique hotel interiors achieve their rich, elegant ambiance by employing a variety of finish materials and textures. Think multiple tones of wood grain, fabric, and carefully selected tonal palettes. The Nature's Plus exhibit designed by 3D Exhibits (shown above) utilized three different tones of wood, green accents and plastic sheeting with embedded grass and flowers.
2. Focal feature. Designers of boutique hotels strive to create one central accent or focal point that draws visitors' attention. This give the environment a sense of order and eliminates visitors feeling over stimulated. In the Nature's Plus exhibit, that focal point was an illuminated a waterfall located behind the tasting bar.
3. White space. Leaving open space between displays and carefully placing every element exudes a sense of calm and makes even ordinary objects look important and upscale. This technique is often what makes an environment look "designy."
4. Conversation nooks. Smaller seating groupings somewhat sheltered from the larger space coax and facilitate real conversation.
5. Lighting. Not only should there be adequate light, the fixtures themselves should add to the ambiance.
6. Multi-sensory appeal. Think beyond the visual to include sound and scent and even taste. Nature's Plus went double on the sound front with a piped a custom track of jazz tunes and the calming splash of its water feature.
7. Amenities. From free wifi to a cup of coffee, amenities increase visitor appreciation and increase trade show exhibit dwell time.
