Congratulations to 3D Exhibits customer GAF Materials Corp. for getting coverage in the June 2015 issue of EXHIBITOR Magazine — the publication of exhibit design and trade show marketing.
The article, "Marketing Momentum," shares ten examples of how markers have integrated motion into their booth design and exhibit marketing programs to draw the attention of trade show attendees. "Our primal response when we encounter anything in motion is to direct our attention towards it," says the article.
GAF is included in the article for a trade show marketing promotion it ran at the International Builder's Show. The promotion used a transparent booth filled with blowing cash to reiterate that its roofing products increase the sale price of a newly constructed home by an average of $13, 545.00 (per a National Association of Realtors study)
Learn more about this successful promotion. How have you used motion to draw attention to your exhibit?
