Thank you for chilling with us at EXHIBITOR

Come Chill With Us At Exhibitor. Your Cupcake Is Waiting

If you didn’t make it by our exhibit yesterday, please stop by today. We’ve got a sweet treat with your name on it. EXHIBITOR2013, exhibit #577.

Get To Know Us Better at EXHIBITOR2013

Our laid-back presence at EXHIBITOR2013 includes comfy chairs, delicious refreshments, giveaways—and real conversation.

Elk Grove Village, IL—EXHIBITOR can be exhausting! We agree. So this year, 3D Exhibits is making it easier for you to get to know us. And for you to relax.

We invite you to swing by EXHIBITOR booth #577, plop into a comfy chair and talk to us. Help us get to know you. We’ll serve you refreshments and ask about your program. You may even win a prize.

Why the low-key approach rather than flash and wow? Because at the end of the day, we want to work with people we know and like. And we think you do too. It makes the work more satisfying—and more fun. So let’s get to know each other. If it feels right, we can take it from there…

EXHIBITOR2013 will be take place March 17-21 at the Mandalay Bay Convention Center in Las Vegas.

Leveraging Video to Improve Exhibit Performance

Video observation can help exhibitors become more efficient at engaging trade show attendees.

Sometimes the issue is the layout of your exhibit properties. Via video surveillance and analysis provided by BuyingBehaviorMETRICS, Hospira learned that the open arrangement of its demo stations had inadvertently created an open aisle through the middle of its exhibit. (This is called a slip stream.) Attendee traffic flow moved right across the middle of Hospira’s wide open 20’ x 80’ booth without encountering exhibit staff or properties. (You can see it on the video.)

Hospira corrected the problem at its next show, in part, by spacing its product selling stations closer together.

The result was no open walkways through the exhibit, no slip stream, engagement of 58% of attendees walking by the exhibit (the prior year, the rate had been 16%)—and an increase in lead count by 34%.

For more insights on how Hospira increased its exhibit performance, attend Paper to Performance at EXHIBITOR 2013 March 17 to 21 in Las Vegas. Speakers are Donald J Schmid, Hospira; Marty Smith, BuyingBehaviorMETRICS, and 3D Exhibits’ own Chris Kappes.

3D Exhibits Team to Deliver Four Sessions at EXHIBITOR

3D Exhibits experts will contribute educational content to EXHIBITOR 2013. Topics include exhibiting in China, creating a centralized global exhibit program, and a case study on elevating the success of your exhibit program. 

From elevating program success to implementing global exhibit programs, the team at 3D Exhibits really knows its stuff. This year, the team will share its expertise at EXHIBITOR 2013 by participating in four educational sessions.

Dara LaMere, director of international programs, will share her experience creating exhibit programs that deliver brand consistency worldwide. “One Globe, One Program: How To Create a Centralized Global Event and Exhibition Program” will be presented Thursday, March 21 at 1 p.m.

Chris Kappes, svp strategic alliances, is participating in three sessions. “Profile in Excellence: Hospira: Paper to Performance” is a case study on how one savvy exhibitor elevated the success of its exhibit program. This course will be given on Monday, March 18 at 10 a.m.

“The Dragon Has Arrived – China and Expositions” will run Monday, March 18 at 3:45 p.m. Participants in this session will leave with a greater understanding of the opportunities exhibitions in Asia present to U.S. companies.

“The Trade Show Supplier Ecosystem – Today and Tomorrow” will explore the evolving roles of exhibit industry suppliers—and how the changes in these roles will impact corporate exhibit managers in the future. Kappes will deliver this session on Tuesday, March 19 at 8 a.m.

EXHIBITOR2013 will be take place March 17-21 at the Mandalay Bay Convention Center in Las Vegas.