WALK THE WALK
If you say you are hip—you’ve gotta be hip. That’s what it takes to be REAL Authentic.
Blackboard Mobile is a great example. Swooping walls, dynamic curves, swooshes of light. Everything about Blackboard Mobile’s exhibit speaks to what the company is: a provider of online education platforms that perform just as well from a Blackberry as they do on a MacBook.
From the carpet inlay to the upholstered benches to the sleek demo stands—everything about the exhibit reinforces the message: a technology leader lives here. It’s not a super-big exhibit or a super-large budget one. Just a small space with a lot of thought behind every detail.
How do you use design to reiterate your brand image?
Hope you are having a great week.
Nicole
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