THE RISE OF THE SMART EXHIBIT
Almost everyone has a Smartphone—why not a Smart Exhibit?
Huh? You ask.
A smart exhibit. An exhibit that is REAL Interactive. One where the environment reacts to your customers and prospects either as they cross the threshold—or when they enter a particular portion of your exhibit. Automatically. Without you having to push a button or flip a switch.
Examples: Lighting can adjust as visitors approach your new product. An audio or video message can commence when visitors near your demo pod.
Or you can do what we did at EXHIBITOR Show—use Smart Exhibit technology to have a little FUN!
What happened was this. Whenever someone approached the back wall of our exhibit, a thought bubble appeared above their head. Cartoon character-style. “The caffeine is about to kick in,” it read. Or “Who says lean and mean can’t be bold and beautiful?” Or “Chicks dig trade show geeks.”
There were about 30 possible projected messages in all, with the messages selected randomly by a custom application each time the motion detector was activated.
Needless to say, our thought bubbles stopped people in the aisles and drew mega attention to our GET REAL message. All it took was a little bit of imagination and some simple technology. And at 3D Exhibits, we have the technology—in-house!
So what sort of Smart Exhibit interface might work for your brand?
Let me know and have a great week,
Nicole
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