Bringing a ton of physical literature to tradeshows is no longer an option. It takes up a ton of space, and costs way too many drayage dollars.
What works much better is a touch-screen literature selection and delivery system. That is, if you want to make your fulfillment REAL Streamlined.
We created a system for Syngenta that encompassed the products of over 50 brands. Customers love it because they can select the content they need and email it to their desktops. No scrounging through racks of literature and no baggage to carry home on the plane. The sales team loves it because it facilitates cross-selling. Purchasing loves it because it has reduced costs.
How have you streamlined your literature fulfillment process? We’d love to hear about it.
Hope you are having a great week.