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The Importance of Assembling the Right Staff for a Show’s Success

August 12th, 2010 | By Gene Faut | Filed under "Blog"

What do the New York Yankees, the New Orleans Saints, or the Los Angeles Lakers all have in common? They are all champions in their respective sports but arguably they were the best teams. The definition of a team is a group of people with a full set of complementary skills required to complete a project. This same team concept can be applied when assembling your trade show team for an event.

I have been asked, “How do you choose the right team for each trade show?” This is an excellent question that has many variables.

One school of thought is work with people you have in the past. This helps to solve chemistry issues and you will know what each team member brings to the table. This concept works great, especially when you are executing show after show for a client whose needs are consistent each and every time.  But I would caution you not to assemble a team of clones. What makes a team work is its diversity and how everyone complements each others skills.
Here are my tips for assembling the right team:

  • Review the scope of service and which skills are required for the program
  • Develop an activation, timeline and design plan
  • Use the plan as a roadmap, knowing the execution of the program can help you determine how many individuals are needed for your team
  • Specify skill sets, if you know the program is going to be very technology-heavy make sure you have the right tech not only on-site but in all the planning meeting
  • Determine roles and responsibilities. This will help everyone understand their role on the team and the project
  • Remember to choose your team based on the criteria of the project and your goals

Remember even though you find the right people with the right skills doesn’t always mean you will find team success. A good team starts with a good leader. This person will be instrumental in leading the team to successfully achieve project goals.

What steps do you take assemble a team? Where do you start when looking to build your team?

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