For the 3D Exhibits design team, it’s important to have a structured thought process when beginning the conceptualization for each clients’ trade show exhibit.

The first steps in the design process are to work together with the client to determine the key essence that will bring the company’s brand to life. To do this, the 3D Exhibits team conducts a team brainstorm meeting to have the opportunity to get to know the client and what the project goals are.

As a continued collaborative effort to ensure our clients’ brands have a seamless, consistent message throughout, we work closely together with our clients and their creative agencies during the beginning stages of designing the exhibit space.

From there, the 3D Exhibits team looks a little deeper into the corporate culture and uses those findings as the basis for the visual expression at trade shows. The visual expression of the company creates an identifiable approach that can be brought to life through the exhibit space your brand creates.

In any design process, it’s important to explore different types of media and materials to bring the company brand to life. When doing this, it opens the opportunity to blend professional elements with contemporary design for a humanized approach.

As the design process continues, the inspiration comes from within and the visualizations start to come to life. Along each step of the way we present our story development and concepts to our clients allowing them to give feedback on the creative design and be involved with the process.

With a humanized approach, the exhibit visitors relate to the space and products that are being displayed. So not only is it important to think about the look of your exhibit space, but more important to visualize how your guests will be experiencing the space.

Attendee experience is what measures the success of a trade show exhibit design. To ensure a successful experience for each brand, out-of-the box thinking and innovative ideas are important to set your brand apart from the competition.

What design elements do you use to represent your brand? What materials have you found the most successful to leave a lasting impression with your exhibit attendees?