The Success of HCEA 2010 – The Opportunity to Give Back

The success of a trade show event not only comes from the number of leads generated for your business, but the opportunity to give back in a meaningful way. While in New Orleans for HCEA 2010, the 3D Exhibits team was honored to participate in contributing to the cleanup and physical labor efforts with helping rebuild the community in need. It was an experience we will never forget and we’ll continually think of those in need and the other 85 people we worked with through the Beacon of Hope project.

At HCEA 2010, 3D Exhibits conducted a social media scavenger hunt called the #Evolve3D Tag Hunt using Microsoft Tag Reader, throughout our exhibit space. The purpose of the Tag Hunt was to have the opportunity to showcase our capabilities of utilizing new technology, showcase our products to exhibit visitors, meet some of the 3D team and more importantly, to give back to a great cause through the New Orleans Beacon of Hope organization.

As each person participated in the #Evolve3D Tag Hunt they downloaded the Microsoft Tag Reader application to their mobile phone and scanned the individual tags throughout our exhibit space. When the Tags were scanned, a video automatically played featuring a member of the 3D team discussing the trade show market is evolving within the healthcare industry.

It is important for the 3D Exhibits team to continue to give back to the community. For each person who participated in the #Evolve3D Tag Hunt and experienced the 3D Capabilities Presentation, 3D Exhibits donated $25 to Beacon of Hope. We found participants became more interested in participating when they heard it was an opportunity to give back to New Orleans.

To extend the opportunity to contribute to Beacon of Hope to those people that were unable to attend the HCEA 2010 Meeting, we pledged to donate $2 each time the hashtag #evolve3D was tweeted. It was great to see the activity and to watch the Twitter community participate in giving back to New Orleans.

We are excited and thankful to all of the people who participated in our exhibit activity at HCEA, as well as from home on Twitter. It is our pleasure to announce 3D Exhibits will be giving a $1,000 donation to Beacon of Hope in New Orleans.

#Evolve3D Tag Hunt Activity at HCEA 2010 from 3DExhibits on Vimeo.