Technology Spotlight – Microsoft TagThe trade show industry is constantly evolving with the emergence of new technology. Here at 3D Exhibits, we are always searching for new and innovative ways to incorporate new technologies into our trade show environments. One of the newer technology applications that caught my attention is Microsoft Tag. Tags allow anyone to connect digital content into an informative, entertaining or interactive experience right on your mobile handset. This initiative is becoming more and more popular as it is transitioning our world into connecting digital media with physical objects, something that will be a large part of our future. The unique concept of Tags is they allow brands to attach digital media directly onto the code, for viewers to be directed to each time they scan the Tag. When the Tags are scanned, it automatically opens the content attached, such as a YouTube video, article on a blog, photo or any Website URL that is attached. The possibilities are endless! Each Tag is unique and it allows brands to strategize how they want the consumer to receive their message and interact with their brand. Some examples of how you can utilize Tags for your trade shows are attaching a unique Tag to pre-show mailers, within your environment, attached to staff clothing or directly on your business cards. Tags can be created by anyone directly on the Microsoft Tag website. One key advantage of using Tags for your business are they are fully customizable. You can personally design your Tag to fit the look and feel of your company brand and/or trade show environment.  Connect with 3D Exhibits to be a part of the evolution in 2010 by scanning the attached Tag. On top of having the opportunity to attach unique content to specific Tags, you’re also able to track exactly how many people are scanning your information. Microsoft Tag gives you a platform that allows you to track how many individuals scanned your Tag each day, providing real time data to use for your trade show’s analytics. The best part about Microsoft Tag it is a free application and is usable across all major phone platforms, ensuring your information will not be limited to certain smartphone users. All you need is a camera-enabled mobile device to read your company’s Tags. Has your company jumped onto the Tag Reader concept? How are you currently using it? What ways would you like to start using Microsoft Tag for your business? |
please take our survey Loading ...recent press releases3D Exhibits Urges Exhibitors to “Evolve—In Unexpected Ways”Tag Line Unveiled at EXHIBITOR Reiterates Commitment On Behalf of Clients
April 8, 2011— Elk Grove Village, IL— The evolution commenced at 11:45 a.m. on Monday, March 28 at EXHIBITOR2011 when 3D Exhibits unveiled its new tag line “in unexpected ways.” A continuation of the company’s 2010 evolve theme—“in unexpected ways” communicates 3D Exhibits’ commitment to delivering innovative and unprecedented solutions that make its clients stronger, smarter and better positioned to succeed in the marketplace. 3D Exhibits Continues to Evolve at EXHIBITOR2011Tag Line to Be Unveiled at Booth Opening, Two Contests Demonstrate Technology Applications
March 22, 2011 — Elk Grove Village, IL — The evolution continues at EXHIBITOR2011. Visit exhibit and event design, fabrication and management agency, 3D Exhibits, to learn how 3D Exhibits can help you solve complex problems, involve your audience, and resolve challenges. And expect to be surprised… “Our program demonstrates that you don’t have to have a traditional exhibit or program to succeed,” says Nicole Genarella, v.p. of marketing, 3D Exhibits. |
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| 3D Exhibits, Inc. is an exhibit company with a central headquarters located in Chicago, with offices in Delaware, Indianapolis, Las Vegas, San Jose, and Germany. 3D Exhibits focuses on exhibit design, exhibit rentals, exhibit construction, exhibit fabrication, event planning, trade show integrated marketing campaigns, and trade show displays, live marketing, trade show program management. |  |
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One Response to “Technology Spotlight – Microsoft Tag”
Great post. Our agency was also very interested in the notion of utilizing Microsoft Tags to engage tradeshow audiences. We created a game that encourages attendees to visit trade show booths and “connect” with exhibitors. BoothTag debuted at the BizTech trade show in Milwaukee earlier this year and experienced such a great response from visitors that it surprised even us. We’re about to launch a revamped/retooled version of BoothTag soon. Catch a video of BoothTag in action here: http://www.boothtag.com.