James Carville’s Thoughts on Healthcare – HCEA 2010 Keynote Speaker

We were pleased to have the opportunity to talk with James Carville, keynote speaker at this year’s HCEA Annual Meeting and well-known political consultant. Carville earned political campaign fame for the campaign victory of Bill Clinton against President George H. W. Bush in 1992, where two of the primary campaign platforms included the famous phrase, “It’s the economy, stupid” as well as  “Don’t forget healthcare.”

In this short video, he shares his predictions for the future of healthcare which include the need to control costs through the strategic use of technology, greater focus on preventive care for early illness detection and better healthcare consumerism to enable more cost-conscious patient decision-making.

James Carville’s thoughts on healthcare – HCEA 2010 Keynote Speaker from 3DExhibits on Vimeo.

These factors play out in a number of ways for companies in the healthcare industry. Companies are challenged to remain profitable and effective manufacturers, solution-oriented service providers, informed caregivers and strategic exhibit marketers – all while containing costs without reduction in quality. The need for cost containment often trickles into tighter budgets for everything from R&D to promotional and exhibit activities.

How are you and your organization working to achieve cost containment while maintaining effectiveness in your exhibit and event efforts? We’d love to hear your thoughts and suggestions and welcome a healthy dialogue on the topic for the benefit of the entire community.