May 7, 2012—Elk Grove Village, IL—3D Exhibits, an award winning exhibit and event design, fabrication and management agency, and its client Accuray, have won the 2012 Ex Award for Best Integrated Trade Show Campaign. The Ex Awards, sponsored annually by Event Marketer magazine, are the world’s largest recognition program for event marketing professionals.

Accuray and 3D Exhibits took home the Ex Award for Accuray’s comprehensive and integrated program at ASTRO2011. This program leveraged pre-show outreach, a micro-site that enticed registered attendees to pre-schedule product demos—and a presentation that transitioned visitors from high-level overview to in-depth product discussions. Dynamic exhibit architecture articulated Accuray’s stature as a single company with two powerful treatment solutions, while innovative re-purposing of components from two previous exhibits reduced fabrication costs by 25%.

The exhibit experience utilized a custom lead generation system created by 3D Exhibits that linked with the demonstration registration platform. An exit survey via 3D evaluAct measured the exhibit’s success in increasing visitors’ likelihood to recommend Accuray. “Integrating our demonstration registration with our lead generation enabled us to gain valuable insights into our customers and prospects,” says Celey Gaskill, director of marketing communications at Accuray.

3D Exhibits credits its win to the partnership it has forged with Accuray. “This project was a true collaboration. Accuray involves us beyond exhibit design. Their trust enabled us to work beyond architecture to create this thorough, integrated approach,” says Nicole Genarella, vice president of marketing, 3D Exhibits.

March 12, 2012—As the culmination of its GET REAL campaign at EXHIBITOR2012, 3D Exhibits, an award winning exhibit and event design, fabrication and management agency, has donated $15,000 to the Ronald McDonald House Charities of Greater Las Vegas.

3D Exhibits made a donation of $50 to the Ronald McDonald House Charities of Greater Las Vegas for every visitor who viewed its exhibit presentation or participated in a one-on-one demo in the booth—plus an additional corporate contribution. In addition, members of the 3D Exhibits team visited Ronald McDonald House and left gifts for the kids and their families. “Our goal was to make a REAL difference. With the help of our clients and the show attendees, we’ve engaged in REAL giving,” says Gene Faut, president of 3D Exhibits.